Cobalt Official
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- Cobalt Official
After
Before
Project Overview
Cobalt Official is a men’s footwear brand, designed for a bold yet minimal online presence.
The goal was to create a high-end, conversion-focused Shopify experience.
The Problem
The existing design:
Didn’t reflect the brand’s premium positioning
Had cluttered layouts
Lacked a clear purchase journey
The Approach
A minimal, fashion-forward redesign was implemented with strong emphasis on product visuals and flow.
Key Improvements
- Simplified homepage with strong visual impact
- Refined typography and spacing
- Product-first layouts across PDPs
- Streamlined navigation
- Improved mobile performance
Outcome
The new store presents the brand as confident, premium, and modern, while supporting a smoother conversion journey.
