Board Game Buff
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After
Before
Project Overview
Board Game Buff is an ecommerce brand focused on board games and tabletop entertainment.
This project involved a full Shopify store redesign to improve usability, clarity, and conversion flow.
The Problem
The existing store design had several issues that affected the buying experience:
Weak visual hierarchy on the homepage
Cluttered layouts across collections and product pages
Inconsistent spacing and structure
Mobile experience lacked clarity
These issues made it harder for users to browse products and move confidently toward purchase.
The Approach
The redesign focused on simplifying the shopping experience while aligning the store with the brand’s identity.
Key priorities included:
Clear content hierarchy
Better product presentation
Improved navigation
Mobile-first optimization
Key Improvements
- Homepage restructured with clearer messaging and flow
- Cleaner collection layouts for easier browsing
- Product pages optimized for readability and action
- Navigation simplified to reduce friction
- Mobile experience refined for smoother interaction
Outcome
The redesigned store now delivers a more focused and intuitive shopping experience.
The improved structure supports easier product discovery, stronger brand perception, and better conversion potential.
